Our Staff R2/Rainmaker Marketing Services is built on the success and experience of:
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Richard Rabinowitz
President and CEO
Photo by Steve McCurry. All Rights Reserve.
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More than 25 years of experience in special promotion and marketing for major clients such as Adobe, Canon, Dodge, eBay, Ford, Fujifilm, Kodak, Microsoft, Nikon, SanDisk, Seagram’s, Sony, and dozens more prominent manufacturers. Most recently, Rabinowitz was the VP / Group Publisher of noted photography publications Popular Photography and American Photo. In that capacity for 15 years, Rabinowitz established and produced a number of new programs including the American Photo MentorSeries (8 years running), the Popular Photography Photo Trek series (8 years running), the Digital Days classroom and how-to DVD series (2 years running), American Photo OnCampus College Quarterly (9 years running), the Popular Photography award-winning Freeze-Frame Travel Channel series, and the American Photo Magazine Safari Shoot, an ESPN 26-part Saturday morning series. While maintaining these programs, Richard also wrote and produced television commercials, designed and executed integrated marketing strategies that were comprised of product launches, live events around the world, retail tie-in promotions, and various programs featuring noted professional photographers and other prominent luminaries. Says Rabinowitz, “The programs were great challenges and great fun, and never would have come off without the help of talented teammates and visionary clients as partners.”
Rabinowitz’s experience also lies in web development and video production. The American Photo and Popular Photography travel websites now feature thousands and thousands of images shot by dozens of the world’s most accomplished photographers and hundreds of students who have attended over 75 workshops, which have taken place throughout the country and across the ocean. These travel photography websites began over a beer in Marrakech between Rabinowitz and photo enthusiast Tom Niccum, which occurred in 1999 on the second trip of the now long-standing photo travel series. Shortly thereafter, Tom returned to his hometown in Minnesota, while Richard headed back to New York City, where he currently lives and they began speaking on the phone and emailing several times a week to build a website together. A number of years later, the sites were purchased by the publishers of Popular Photography and American Photo. With the inspiration and collective efforts of the PMDA board members (including representatives from Canon, Fujifilm, Kodak, Nikon, Olympus, Pentax, SanDisk, Sony, and Tamron), Rabinowitz spearheaded another website, the widely-recognized non-profit educational site TakeGreatPictures.com. Established in 2000, the site’s aim is to inspire photo enthusiasts around the country and has been featured in People, LIFE, TIME, NY Times, Chicago Tribune, LA Times, US Weekly, CBS, NBC, FOX, ABC, CNN, NPR, and hundreds of local and national broadcast and print media throughout the country.
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David A. Najarro
Director of Creative Services
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David Najarro is a ten-year veteran in the graphic design world. Working with clients such as American PHOTO,
Billboard, BiZBash, ELLE Girl, Popular Photography Magazines, Peacesing Records and PC Magazine; David has used his natural and varied design abilities to further his clients' interests visually within the scope of their brands, products and services, and his imagination. David's expertise includes magazine layout, logo and company branding, website graphics, CD / DVD content, and package design. Some of the major manufacturers that David has worked with are Epson, Ford Motor Company, Fujifilm, Kodak, Nikon, and Sony. David has also provided layouts for many international tourism boards, among them are Australia, Belgium, Costa Rica, Croatia, Egypt, Kentucky, Michigan, Morocco, New Orleans, Peru, and many more.
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Bill Indursky
Director of Web/Interactive
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In 1992, Bill Indursky founded FLASHcap Interactive, Inc., an award winning, New York City based marketing and interactive firm. With offices in both the USA and Russia, the talented multi-national teams that make up FLASHcap provide internet marketing, internet programming and development, interface design, site architecture, database design and architecture, advanced programming, flash interactive development, permission marketing, branding and business needs analysis.
FLASHcap has produced interactive projects on behalf of clients such as SONY, Popular Photography & Imaging Magazine, Adobe, American PHOTO Magazine, Tamron, ColorVision, DataColor, Epson, Canon, Sound & Vision Magazine, Ford Motor Company, Kodak, SanDisk, The Photoimaging Information Council, and The Photoimaging Manufacturers and Distributors Association.
Bill and the dedicated team of FLASHcap have recently become a r2rainmaker business partners and will produce interactive projects on behalf of their clients.
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Mike Zeiler
Vice President /
Photographer & Student
Liason
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Mike has been the managing editor of non-profit photography website TakeGreatPictures.com for two years, developing ongoing relationships with over 75 of the world’s most accomplished photographers. As managing editor, Mike designs marketing and media promotions and strategies with noted photoimaging clients Canon, Fujifilm, Kodak, Nikon, Olympus, Pentax, SanDisk, Sony, and Tamron. Mike works with these manufacturers to get the appropriate professional photographers to develop and complete the specific marketing strategy, media placement, and/or editorial content. Before Mike came to the photography world, he immersed himself in the music world, where he worked at PR firm Shore Fire Media, who handles such accounts as Bruce Springsteen, Elvis Costello, Yo-Yo Ma, the Roots, Norah Jones, and many more.
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Jennifer Warren
Pro Photographer Liason
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Jennifer Warren is a documentary photographer based in New York, NY. She has covered stories in Africa, the Middle East, India, and the Americas, and is proficient in Arabic, Spanish, and American Sign Language.� Clients include BBC News, Medecins sans Frontieres, CARE, Amnesty International London & USA, NY Press, and The Sun Magazine, among others.� Her work is exhibited and collected in New York City, Amman, Jordan, Washington, DC, Boston, MA, and Houston, TX.
Jennifer is the Program Director for R2Rainmaker�s Digital Photo Academy, sponsored by Panasonic.� She has experience coordinating and teaching international photography workshops and lectures, with Peace Corps Jordan, Istituto Europeo di Design Milan, New York's International Center of Photography, Steve McCurry Workshops, Daylight Community Arts Foundation, the Art Institute of Boston, Citizen Schools, and the Digital Photo Academy.
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Frances E. Palma
Market Manager
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Frances Palma has more than 10 years of experience in the event and hospitality industry. She has recently relocated to New York City from Seattle, where she worked on a variety of events for Microsoft, Vulcan Inc., Charter Communications, Seattle Seahawks and various non-profit organizations.
Some events that Palma worked on was Microsoft Windows Vista General Availability Launch (2007), Microsoft Mix '06 Conference (2006), The Seattle Seahawks Super Bowl Party (2006), Microsoft DevDays (2004), Road Show (2003), Charter Communications Annual Shareholders Meeting (2003), and Seattle Urban Academy Annual Miracle Event (2003).
In addition Palma has been involved with the Washington Wine Association's annual Taste Washington event that brought over 3,000 wine aficionados from around the country together.
She hold a graduate degree in Business Administration from the University of Washington.
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Paul Melcher
Executive Vice President/Photo Services
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Paul Melcher brings 17 years of experience in technology breakthrough and leadership roles for world-renowned photography agencies and was named by American Photo as one of the "50 most influential individuals in American photography." Most recently, he was V.P of sales at DigitalRailroad, Inc, (www.digitalrailroad.net), a photo technology company building the first and most powerful professional photo community. Prior to that he was Director of North American Operations and Sales for Hachette Filipacchi Photo Group (www.hachettephotos.com). In this role, he doubled revenues for the U.S. market in less than a year and led integration initiatives for numerous prestigious agencies, such as Gamma, Rapho and TOP. As president of Abaca US he led the company’s sales and production teams, build a new distribution platform (www.abacausa.com) and cemented key corporate relationships with Knight Ridder Tribune, The Los Angeles Times and PA Photos, among others. As Executive Vice President and Partner at ImageDirect, Melcher guided the development of the company’s online real-time distribution platform, streamlined workflow to enable better distribution of more images to key buyers, and managed relationships with corporate clients such as ABC, MTV, FOX, NBC, Atlantic Records, USA Today and the NFL. He helped secure a multi million dollar acquisition of his company by Getty Images, Inc.(GYI).
Melcher served as Director of sales at LGI Photo Agency where he built the first, high resolution, real time digital photo delivery platform. LGI was later bought by CORBIS (www.corbis.com), a Bill Gates owned company, where he held various high level executive positions.
Melcher is also co-founder and web designer of Unique Boutique NYC.
Melcher holds a B.A. in Economics from Université de Paris IX, France, and a French Baccalaureat with honors from Lycee International, France.
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Andre Costantini
Videographer
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As a charter member of the Tapeworms, an elite 7th grade organization determined to video assembly at a moment's notice, Andre was exposed to the mysterious world of video at an early age. Since then, he has collaborated on a dozen short films and has received a sought after Golden Goya Award at the Films, Films, Films Festival in New York in 2005. He has written, produced and filmed "Workshop: The Musical" in 2006. He has also put together videos for the Boston Early Music Festival and the Constellation Center. Most recently he has been responsible for producing a series of instructional videos on photography, a topic he is all too familiar with. Having an extensive photo background helps him work well with photographers and other artists. When producing industrials, it has been noted that "Andre has an understanding of his clients vision and can translate that vision to the screen." Taking after filmmaker Robert Altman, he is cognizant of the way sound has an impact in film. Unlike Robert Altman, he did not fly 50 missions in the in WWII, he did not direct MASH, he was not born in Kansas City and is currently living. He is currently working on a documentary or two in New York City. |
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